Motion Design

Creations of videos and GIFs

To create an engaging and informative animation that effectively showcases the products of the

e-commerce company, helping customers to understand their features and benefits.

Market

Study

Understanding

Concept

Storyboard

Creation

Character

making

Animation &

Editing

Video 1

Video about the inwarding process ( process of bringing products in a warehouse ).

Video 2

Video about the making of Purchase Order ( placing order for the products ).

Video 3

Video about how a warehouse is labelled to locate an item easily.

Video 4

Video about types of order picking methods that are used in a warehouse.

Design Process

Bench Marking

Market Study

The market research involved studying competitor brands like Increff, including their website and YouTube content.
Other animation styles were researched from platforms like YouTube, Pinterest, and Dribbble.
A variety of animation styles were observed, including realistic animations with light and shadow and flat illustrations.
The research included studying animated videos made by Vidico, which uses different scene frames and individual flat body parts.

Brand Language

Color Palette

The brand color chosen falls in the Blue-purple family with

Hex code: 5468FA.

Blue and Purple color symbolizes depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. That is why this color is chosen for Omniful which is a B2B company, so that it creates a feeling of trust in the customers regarding the brand.

Ideation

Storyboard and
Script writing

This is the storyboard for Inwarding video which is shown above. I made this storyboard for each video which includes this whole process and helps me understand how to translate a concept to a video and how to weave the different scenes together.

Assets

Character Making

After looking at various styles, I decided to go forward with flat illustration style. I used the shades and tints of the brand color and designed the character.

The character is made in such a way that each of the limb is individual like upper arm, forearm and hand because the animation will use rigging technique.

Final stage

Animation and
Editing

These are some snips of the animation and editing which was done on Adobe After Effects And Adobe Premium Pro. In after effects, the animation was made scene wise and then combined with AI generated voice in Adobe Premiere Pro.